Because it is highly targetable... Unlike other advertising media that appeal to a mass audience, direct mail is unique in that it allows you to pinpoint a specific audience to receive your message. Using a variety of readily available demographic information, it's easy to zero in on exactly the type of person who is likely to buy from you. Then, your ad dollars are spent focused on your most likely prospects. Think of it as the "rifle shot" approach rather than the "shotgun" method. Direct mail works best when you have a definable audience, and Trost Consulting knows who they are and how to reach them.

Percentage of all households who read or looked at print ads in a 7-day period:

Because it is flexible... Advertising mail gives you the space and flexibility to be creative. Direct mail is flexible enough to generate leads, make sales, or just build awareness. The only limitations are imagination, budget, and what can be sent through the mail. The ability to tailor the mail piece to the audience and purpose is like having a Swiss Army knife on a camping trip.

Because it is measurable... With the use of offers such as "Bring this card in & receive a free gift" or "Call Now, and ask for Promotion…", direct mail has a distinct advantage in its ability to track results of an ad campaign. Response usually happens immediately after a mailing, and with a carefully designed response mechanism, it is easy to know how effective the campaign is.

Because it works... The most important reason that you should consider adding direct mail to your advertising mix is that it has proven to be highly effective. All types of companies have found that mailing is a cost effective way to generate business, which is the reason that ad mail is the only form of advertising that has grown in usage over the last few years.